Alamogordo Promotion Board
- 10:00 a.m.
- 3rd Wednesday of the month
- General Conference Room at City Hall
1376 E 9th Street
Alamogordo, NM 88310
- Schedule of Meetings 2022
- December 15th, 2021 Meeting Canceled
- One at-Large Member
- Bob Flotte, KHII Radio, Chair
- Two Lodging Industry Representatives
- Nate Mandalia, The Classic Desert Aire
- Rachel Anderson, Hilton Home2Suites
- Two Tourist Related Industry Representatives
- Chris Orwoll, NM Museum of Space History, Vice Chair
- Marianne Schweers, Heart of the Desert Pistachios & Wine
No more than two members may reside outside City limits, with the stipulation that these two members must own or be an employee of a tourist-related business located within the City limits.
The Promotion Board makes recommendations to staff and City Commission as to the tourism promotion of the City of Alamogordo to visitors outside of a 50-mile radius of the city. One measure of advertising success is the increase of Lodger’s Tax received, FY21 saw an increase in the Lodger’s Tax revenue of 4%. Lodger’s Tax has been on the rise since 2014, a dip was seen in FY20 and FY21 over FY19 due to the Covid pandemic, but the impact was not as severe as expected. The budget for FY22 is $276,670 this may increase if we see that the revenue for the Lodger’s Tax is higher than estimated, the estimate was based on past performance and current trends.
- Learn more about the economic impact of travel & tourism on the Alamogordo and Otero County economies at this link.
- View the FY21 PromotionBoard Annual Report
- FY23 Tourism Marketing Plan
Michelle Brideaux can be reached at 575-439-4264.
The City of Alamogordo is a proud recipient of a New Mexico True Co-op Marketing Grant for FY22. The award of $65,991.07 is in matched advertising through the Co-op program.
In support of the Tourism Department’s mission to make New Mexico the primary destination for venturesome travelers, the Cooperative Marketing Grant Program (Co-Op) offers an avenue for tourism-related, non-profit organizations, local and tribal governments to attract visitors to their destinations and events through advertising. The Co-Op program allows you to leverage the successful New Mexico True brand, building on millions of cumulative brand impressions to draw visitors to your destination.